Bad news continues to roll out from the mortgage industry as major players in the financial industry and government officials attempt to salvage what remains and prevent homeowners nationwide from going to the poorhouse.
As Jay-Z made a toast next to his co-host, LeBron James, at a VIP dinner during All-Star weekend, he spoke of branding, about a new world order of celebrity businessmen.
New York, N.Y. (February 1st, 2008) — For six years multifaceted entertainment powerhouse, Sean “Diddy” Combs has towered over the W Hotel at Broadway and 47th street in a billboard for Sean John, his signature sportswear line. Last week a second billboard went up for Combs’s latest business venture, Cîroc Vodka just a few blocks away at 42nd Street and Seventh Avenue.
Special To BlackHeadlineNews
Making Marketing History, Combs is the First Mogul to Star in 2 Mega Billboards in the Iconic World Landmark
Late last year Diageo, the world’s leading spirits, wine and beer company announced the ground-breaking strategic alliance between Combs and Cîroc vodka. Under the terms of the deal, Combs and Sean Combs Enterprises will take the lead Cîroc brand management activities, while sharing in the future profits of the growth of the brand. This exclusive U.S., multi-year collaboration, which calls for a 50/50 profit split, is a first for the spirits industry and could be worth more than $100 million for Combs.
“New York is my home and Times Square is the center of everything, the center of celebration. This is just the beginning. I won’t stop until I own every billboard in Times Square,” said Combs.
The groundbreaking alliance with Cîroc vodka, one of the world’s only vodkas made from grapes, focuses on the “art of celebration,” a concept Combs embodies and cultivates both personally and professionally as a lifestyle and entertainment icon.
“Sean Combs has a proven track record of developing high-end brands and his alliance with the Cîroc brand is quickly following suit,” said Debra Kelly-Ennis, Chief Marketing Officer, Diageo North America. “What better place to enhance the luxury profile of Cîroc vodka than amongst the best theatres, cinemas, hotels and restaurants in the world, an area that is the very symbol of New York City.”
As part of Combs alliance with Cîroc vodka, he is taking the lead on all brand management activities, including marketing, advertising, public relations, product placement and events.
ABOUT SEAN COMBS SEAN COMBS, the CEO and founder of Bad Boy Worldwide Entertainment Group is a multifaceted entertainment powerhouse. Sean “Diddy” Combs was declared “One of the Most Influential Businessmen in the World” by TIME Magazine and CNN. Combs, 38, oversees one of the world's preeminent urban entertainment companies, encompassing a broad range of businesses including recording, music publishing, artist management, television and film production, recording facility, apparel and fragrance.
ABOUT DIAGEO Diageo (Dee-AH-Gee-O) is the world's leading premium drinks business with an outstanding collection of beverage alcohol brands across spirits, wines, and beer categories. These brands include Ciroc, Johnnie Walker, Guinness, Smirnoff, J&B, Baileys, Cuervo, Tanqueray, Captain Morgan, Crown Royal, Beaulieu Vineyard and Sterling Vineyards wines.
Diageo is a global company, trading in more than 180 countries around the world. The company is listed on both the New York Stock Exchange (DEO) and the London Stock Exchange (DGE).
For more information about Diageo, its people, brands, and performance, visit us at http://www.diageo.com. Celebrating life, every day, everywhere, responsibly.
ABOUT SEAN JOHN Sean John, a privately held company, was created by music icon and producer Sean "Diddy" Combs and made its fashion debut with a men's sportswear collection for the spring 1999 season. In 2004, Sean "Diddy" Combs for Sean John was honored by the Council of Fashion Designers of America as Men's Wear Designer of the Year. With annual retail sales in the United States of over $525 million, Sean John is sold in better department and specialty stores across the country, as well as select retailers around the world. In 2006 Sean John, in partnership with Estée Lauder Companies, launched its signature men's fragrance, Unforgivable, which remains one of the highest selling men's fragrance in department stores in America. Its feminine counterpart launched in the fall of 2007 and continues to be in the top 20 best selling scents in the category.
Federal authorities are looking into reports that a man arrested with rifles, ammunition and drugs in his truck may have made threats against Barack Obama, officials said Monday.
WASHINGTON - Imagine, for just a minute, the pain of America's first black president. Not Barack Obama — Bill Clinton. That's about the only explanation for Clinton's lack of brotherly behavior lately: He's in pain.
You have a year to give a wedding gift or return shoes to Zappos.com, 90 days to pick up dry cleaning, and a week to return a DVD. But how long does a new mother get to lose the baby weight before people start, you know, talking?
A childhood friend of the alleged victim in the R. Kelly child pornography case testified Wednesday that she recognizes her longtime friend as the one in the explicit video at the center of the trial.
With Sen. Barack Obama poised to make history as the first African-American presidential nominee of a major political party, BET and TV One will significantly step up their coverage of the Democratic National Convention in August.
RICHMOND, Va. (Dec. 10) - Michael Vick was sentenced to 23 months in prison Monday for his role in a dogfighting conspiracy that involved gambling and killing pit bulls.
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Though you may now deny it, back around 1983, more than a few of us wore our sequined gloves with unabashed pride. December 1, 2007 will mark 25 years to the day that Michael Jackson released...
The brothers' lives were charmed. Their plummet from grace was a free fall. In 2004, the United States government began equating the brothers with street-corner drug dealers...
The survey, conducted every year since 1932, asks movie exhibitors to vote for the 10 stars who generated the most box-office revenue for their theaters.
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