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BlackHeadlineNews.com (BHN) is a leading online destination for the more than 22 million African Americans online, representing 62% of the total population.
This group also has an annual buying power approaching 800 billion dollars. As a result, the online African American user group is garnering more attention from corporations looking to expand their brand online.
African Americans are not only online, but they tend to stay on line longer than any other group on the Internet. A recent survey conducted by IMAGES Market Research for AOL Black Voices suggests the following about BlackHeadlineNews.com's targeted market:
According to the study, African Americans are embracing the Internet as an indispensable lifestyle tool and a tremendous resource. They are far more likely to use the Web to access a variety of information than their white counterpart: news (68% vs. 56%), entertainment (55% vs. 26%), health related issues (72% vs. 53%), financial questions/needs (60% vs. 40%) and sports (39% vs. 26%). African Americans are more likely than all others to report the Internet as the best source of travel-related information (79% vs. 73%). And almost two-thirds (62%) of African Americans feel the Internet is helpful when it comes to individual career advancements.
BHN is the new standard for engaging African American Internet users with unique information that matters to them. It’s like having an encounter with everything that exists on the Internet. Once you experience it, you’ll ask “Why Go Anywhere Else?”
BlackHeadlineNews.com’s mission is to offer users everything they are seeking in a single destination utilizing our new BHN ICE (Get Informed, Get Connected and Engage It) Experience.
BHN INFORM: BlackHeadlineNews.com offers unique perspectives on news and information that matters to African Americans delivered by some of the most respected professionals and experts in the journalism field. BHN goes beyond the written word and use the latest audio and video Internet technology to deliver live groundbreaking news and events, views and interviews of movers and shakers and reviews of the hottest developments impacting the African American community.
BHN CONNECT: BHN uses a state-of-the-art news delivery system to keep subscribers connected to the BHN Experience. It includes a superior news portal design, mobile access, desktop alerts, email alerts, newsletter, BHN TV, RSS, video email and more.
BHN ENGAGE: Users stay Engaged to the BHN ICE Experience through a user-driven digital space that allows subscribers to obtain affordable products and services. BHN Engage connects users to interactive resources, opportunities and people that enrich their lives. Visitors have access to classified ads, business opportunities, job services, letters and forms, shopping, discount travel services, a black author’s market space, music and more. There’s room to submit and gather unique content, and invite friends to interact through photos, videos, blogs, networking and live chat rooms.
BlackHeadlineNews.com, an Internet Utopian , is an ideal vehicle to promote your products, services, and events, and reach an audience who looks to BlackHeadlineNews.com for daily news, information, entertainment, networking, jobs, fashion, business opportunities, finance and all things that matters to them .
Traffic
97,000 Monthly unique visitors
270,000 Monthly page views
Demographic Profile
BlackHeadlineNews.com is a cosmopolitan of everything African Americans seek on the Internet. Our audience includes individuals from every sector of the African American population. They represent the people who are changing the face of the Internet; college students, professionals, entrepreneurs, business owners, doctors, attorneys, managers, executives, educators, blue collar workers, technicians and politicians.
Our audience consist of some of the most educated and affluent individuals of the African American population.
Target Audience: 23-45 years old
Gender Mix: 43/57 M/F
85% attended college - 55% degreed
Loyal Readership:
85% visits BlackHeadlineNews.com weekly
60% have either responded to or purchased from advertisers on BlackHeadlineNews.com
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